Privacy policy
Last updated: December 11, 2025
At Rooted, we believe care begins with trust. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from shoprootedonline.com or otherwise interact with our services (collectively, the “Services”).
Rooted operates this website and store to provide you with a thoughtful, curated beauty experience. Our store is powered by Shopify, which enables us to offer secure e-commerce functionality, payments, and order fulfillment.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs how your personal information is collected, processed, and disclosed.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
When we refer to “personal information,” we mean information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified data.
Depending on how you interact with Rooted, we may collect the following categories of personal information:
Information You Provide Directly
- Contact details: Name, email address, phone number, billing and shipping address
- Account details:Username, password, preferences, and settings
- Payment information:Credit/debit card details, payment confirmations, transaction records>
- Order information: Items purchased, returned, exchanged, or added to cart or wishlist
- Customer communications: Messages you send to us via email, forms, or customer support
Information Collected Automatically
- Device information: IP address, browser type, device identifiers
- Usage data:Pages viewed, interactions with the Services, navigation behavior
- Cookies & similar technologies:Used to improve performance, functionality, and personalization
Information from Third Parties
- Service providers (e.g., payment processors, shipping partners)
- Marketing and analytics partners
- Social platforms if you interact with us through them
2. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information thoughtfully and only where necessary to support our Services, including to:
Provide & Improve Our Services
- Process orders, payments, shipping, returns, and exchanges
- Create and manage your account
- Personalize your shopping experience
- Recommend products aligned with your interests
Marketing & Communications
- Send newsletters, promotions, or product updates (with your consent)
- Display relevant advertising based on your activity
- Notify you about launches, restocks, or special offers
Security & Fraud Prevention
- Protect transactions and user accounts
- Detect, prevent, and investigate fraudulent or malicious activity
Legal & Compliance Purposes
- Comply with applicable laws and regulations
- Respond to lawful requests from authorities
- Enforce our Terms of Service and policies
3. HOW WE SHARE PERSONAL INFORMATION
We may share your personal information in limited circumstances, including:
- With Shopify and trusted service providers who support payments, fulfillment, analytics, hosting, and customer service
- With marketing partners to provide relevant advertising (subject to your rights and preferences)
- With affiliates or partners involved in delivering our Services
- In connection with a business transaction (e.g., merger or acquisition)
- To comply with legal obligations or protect our rights and users
We do not sell personal information in the traditional sense.
4. SHOPIFY & THIRD-PARTY SERVICES
Our store is hosted by Shopify, which processes personal information to enable and improve our Services. Shopify may combine data from your interactions with Rooted and other merchants to provide enhanced features.
For more information about Shopify’s privacy practices and your rights, please visit:
https://privacy.shopify.com/en
Shopify Privacy Portal: https://privacy.shopify.com/en/requests
5. THIRD-PARTY LINKS
Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before sharing personal information.
6. CHILDREN’S PRIVACY
Rooted does not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
7. DATA SECURITY & RETENTION
We take reasonable measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.
We retain personal information only as long as necessary to:
- Provide our Services
- Meet legal and regulatory obligations
- Resolve disputes and enforce policies
8. YOUR RIGHTS & CHOICES
Depending on your location, you may have the right to:
- Accessyour personal information
- Correctinaccurate information
- Deleteyour personal information
- Request data portability
- Opt outof marketing communications
You may exercise these rights by contacting us using the details below. We may verify your identity before processing your request.
We will never discriminate against you for exercising your privacy rights.
9. INTERNATIONAL DATA TRANSFERS
Rooted may store and process personal information outside your country of residence. Where required, we rely on approved safeguards such as Standard Contractual Clauses to protect international data transfers.
10. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.
11. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: rootedforlife1@gmail.com