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Firmly Rooted.
Beautifully You.

Where heritage meets modern beauty. Rooted is more than a brand — it’s a movement. Born from the soil of Ghana, crafted through artistry, and inspired by the spirit of women everywhere. We believe beauty is not applied. It’s uncovered, one ritual, one shade, one story at a time.

About us

Where heritage meets modern beauty.
Rooted is more than a brand. It’s a movement.

Born from the soil of Ghana, crafted through artistry, and inspired by the spirit of women everywhere.

We believe beauty is not applied — it’s uncovered.
One ritual, one shade, one story at a time.

Firmly Rooted. Beautifully You.

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Our London Shop

9235 Bayberry Drive
Hendersonville, NC 28792

london@email.com​
+51853 458 243