• Safe, ethical, intentional ingredients

  • Never tested on animals.

  • HEMA & TPO free, dermatologist-friendly

  • 4+ weeks of long-lasting wear.

  • Ancestral wisdom meets modern care.

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about us

Two Women. One Vision. Infinite Possibility.

Rooted began with a friendship, a shared dream, and a commitment to redefine beauty in Ghana. Nana Chambers and Kokwe Amegavie started in a single salon in Accra, Polish’d, where artistry, excellence, and community shaped their vision.

From that space grew a brand that honors heritage, elevates ritual, and celebrates every woman’s truth. Rooted is their love letter to home — to the textures, colors, wisdom, and spirit of Ghana.

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  • Highly Recommend!

    The quality feels premium, intentional, and thoughtfully made. You can tell care went into every detail. That cuticle serum smells like heaven.

    — Melissa K

  • Exceeded Expectations

    I was impressed by how smooth and strong the builder gel is. It levels beautifully and lasts weeks without lifting.

    — Nail Tech, Ama O.

  • Finally, a Nude That Works

    I’ve struggled to find nudes that actually suit my skin tone. Rooted got it right. These shades feel considered and flattering.

    — Sheila R.

  • I’ll Be Back

    Great products, seamless shopping experience, and great support via WhatsApp. This is a brand I’ll keep coming back to.

    — Baaba A.

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FAQ

Frequently Asked Questions

How Rooted Is Used (In Simple Terms) We designed Rooted so that a confident at-home user can absolutely use it, even without salon experience.

The basic process looks like this:
1.⁠ ⁠Prep the nail (clean, lightly buff similar to any manicure)
2.⁠ ⁠⁠Apply primer to your nail (any primer works)
3.⁠ ⁠⁠Apply base coat (preferably Rooted base coat)
4.⁠ ⁠⁠Apply a thin layer of your rooted builder gel
5. Cure under a small LED lamp (about 60-90 seconds)
6. Repeat another layer of builder gel if building strength
7. Finish with a top coat or wear as-is OR layer on another color of choice if you'd like to add more color while using our nude gel builder as the foundation.
That’s it. No extensions, no drilling into the nail, no harsh techniques, lots of flexibility

Rooted builder gels are designed for long, reliable wear. With proper application and care, Our Builder Gel system is formulated for durability and can last 3+ weeks, especially when applied correctly and maintained with infills.

Yes. Rooted products are 100% cruelty-free. We never test on animals, and we work with partners who share our commitment to ethical beauty practices

Rooted formulas are created with care and intention. Our builder gels are TPO-free, HEMA-free, vegan, and cruelty-free, making them a gentler option compared to many traditional gel systems. However, as with all beauty products, we recommend a patch test if you have sensitive skin or known allergies. If irritation occurs, discontinue use and consult a professional.

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